NOC 11202: Advertising, Marketing and Public Relations Professionals
If you work in marketing, brand management, communications, or public relations in Canada, NOC 11202 is likely your Express Entry classification. This guide covers exactly who qualifies, what IRCC expects to see in your work history, and the job titles that do — and don't — belong here.
Job titles that fall under NOC 11202
Main duties IRCC expects to see
- Develop and implement marketing strategies and campaigns
- Manage brand positioning and messaging across channels
- Oversee advertising campaigns — digital, print, or broadcast
- Conduct market research and analyze consumer data
- Manage public relations activities and media relations
- Coordinate with creative teams, agencies, and vendors
- Track and report on campaign performance metrics
- Manage marketing budgets and ROI reporting
Education & experience
University degree in marketing, business, communications, or a related field — or a college diploma combined with several years of relevant experience.
Common misclassification mistakes
Coordinators generally fall under NOC 12102 — this is an administrative support role, not management.
Designers typically belong under NOC 52120. If your role is primarily visual production, this isn't your code.
Sales roles are usually NOC 64100 or 62010 depending on seniority. Marketing strategy ≠ sales execution.
Express Entry eligibility
NOC 11202 is TEER 1 — the highest-demand classification for skilled workers. It qualifies for the Federal Skilled Worker Program (FSWP) and the Canadian Experience Class (CEC). TEER 1 roles carry strong CRS weight if you have Canadian work experience.
Related NOC codes to compare
- NOC 10022 — Senior managers — financial, communications and other business services
- NOC 12102 — Administrative officers
- NOC 52120 — Graphic designers and illustrators
Not sure if NOC 11202 applies to your job title?
Verify your NOC code before you apply — a wrong classification can get your Express Entry or PNP application rejected.
Check My NOC →Last updated: June 2026