NOC 11202 — Professional occupations in advertising, marketing and public relations
NOC 11202 is the right code for most marketing and PR specialists. It's frequently confused with the manager-level NOC 10022 — and picking the wrong NOC code can get your work experience disqualified entirely. Here's how to know which one is yours.
At a glance
- NOC 2021 code: 11202
- Title: Professional occupations in advertising, marketing and public relations
- TEER: 1
- Eligible: FSW, CEC, most PNPs
Official main duties
- Assist in product development and direct and evaluate the marketing strategies of establishments.
- Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies.
- Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization.
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, websites and press releases.
- Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes.
- Prepare and deliver educational, publicity and information programs, materials and sessions.
- Initiate and maintain contact with the media.
- Co-ordinate special publicity events and promotions for internal and external audiences.
11202 vs 10022 — manager or specialist?
Ask yourself: do you have direct reports whose performance you manage, and do you set budgets and approve campaigns? If yes, NOC 10022 (TEER 0) likely fits. If you plan and execute campaigns yourself — even senior-level work like "Head of Growth" — NOC 11202 is usually the safer claim. See our primary NOC guide for hybrid roles.
Reference letter — sample wording
"As Senior Marketing Specialist, [Name] assisted in product positioning, developed and implemented integrated communications strategies, conducted customer attitude surveys, prepared press releases and campaign briefs, organized publicity events at major trade shows, and initiated and maintained ongoing contact with industry media. 40 hours/week, CAD $82,000 + benefits."
Verify your NOC 11202 match
Avoid the 11202-vs-10022 trap with a duty-by-duty score.
Check my NOC 11202 matchFAQ
- Is NOC 11202 the same as a Marketing Manager?
- No. NOC 11202 covers Professional occupations in advertising, marketing and public relations — specialists who plan and execute campaigns. People who supervise the marketing function and have direct reports usually fall under NOC 10022 (Advertising, marketing and PR managers), TEER 0.
- Is NOC 11202 TEER 1?
- Yes — NOC 11202 is TEER 1, eligible for FSW, CEC, and most PNP skilled-worker streams.
- Does content marketing or social media work qualify for 11202?
- Yes, if your reference letter describes you as planning campaigns, analysing market data, or advising on marketing strategy. Pure copywriting maps to NOC 51112 (Authors and writers).