What's the NOC code for a marketing manager?
Short answer: NOC 10022 if you manage a team and a budget, NOC 11202 if you're an individual-contributor specialist (even at "Senior" or "Lead" level).
The 30-second answer
Direct reports + budget
NOC 10022
Advertising, marketing and PR managers · TEER 0
Individual contributor
NOC 11202
Marketing & PR specialists · TEER 1
How IRCC decides
IRCC officers read your reference-letter duties against the NOC main duties. For NOC 10022 they look for "plan, organize, direct, control and evaluate" phrasing and people-management language. For NOC 11202 they look for "assist," "develop," "conduct," "prepare" — execution language.
Title-to-NOC quick map
- Marketing Manager (with reports): NOC 10022.
- Marketing Manager (solo): Usually NOC 11202.
- Head of Growth, Head of Marketing: NOC 10022 if you direct a function and own budget; NOC 11202 if you execute alone.
- Senior Marketing Specialist, Senior PR Specialist: NOC 11202.
- CMO / VP Marketing: NOC 00012 (Senior managers — trade, broadcasting and other services) — TEER 0.
Match your duties against NOC 10022 / 11202
Avoid the "title vs duties" trap. Score it first.
Check my marketing NOCFAQ
- What is the NOC code for a marketing manager?
- Marketing managers with direct reports and budget responsibility usually fall under NOC 10022 (Advertising, marketing and public relations managers, TEER 0). Individual contributors and senior specialists without reports usually fit NOC 11202 (TEER 1).
- Is NOC 10022 TEER 0 better than NOC 11202 for Express Entry?
- Not necessarily. TEER 0 carries no CRS advantage over TEER 1 — both are skilled work. What matters is that your duties genuinely match the NOC you claim. A weak 10022 claim is worse than a strong 11202 claim.
- What if my title is Marketing Manager but I have no reports?
- Title alone does not make you NOC 10022. IRCC reads your duties. Without people-management and budget authority, your work is more likely to fit NOC 11202 (marketing specialist).
Related: NOC 11202 deep-dive · Hybrid-role primary NOC